FLO Cycling
Consumer Direct
We sell consumer direct to deliver the best products at lower prices.
Aero + Crr
We include aerodynamics and rolling resistance in our design process.
Customer Education
We focus on educating our customers to help them accomplish their goals.
Open Design
We share how and why we design every product we make.
Direct Connection
Talk directly with FLO about our products instead of a middleman.
Proprietary Algorithm
We use a proprietry algorithm designed by FLO to develop wheels.
Lower Carbon
We plant one tree for every wheel sold lowering our carbon footprint.
Give Back
We give bikes to kids in need through our Bike for a Kid program.
5.0
I am thrilled! I purchased a front 64 AS and rear 77 AS and saw a difference on my first ride. I was three minutes faster and expect to only continue to increase my speed and gain time overall. I cannot say enough about how much I enjoy these wheels. They are definitely worth it!!
FLO 64 AS + FLO 77 AS
George Penn
Not sure which wheels are best for you? Wondering how to improve your rolling resistance? We can help. Book a video chat session with FLO’s cofounder, Jon, to discuss wheels, aerodynamics, rolling resistance, or anything cycling related. Get one on one expert advice so you can take your cycling to the next level.
Meet Jon, co-founder of FLO Cycling. He’s Canadian, a mechanical engineer, and an entrepreneur. He’s also a family man, dog lover, avid skier, and novice sailor.
FLO was created to offer cyclists well-engineered products at consumer direct pricing. Jon designs all FLO products. He believes in educating customers and giving back to the community and planet. Regardless of where you are on your journey with cycling, Jon is committed to helping customers become faster and attain their individual goals.
